Harley-Davidson motorcycles are known for their classic design, strong community following, and reputation for durability. When considering the purchase of a new Harley motorcycle, one of the biggest questions buyers have is whether the bike will hold its value over time.
While most motorcycles depreciate after purchase, Harley-Davidson models tend to retain their value better than many other brands. Factors like brand recognition, demand, and maintenance all play a role in determining how well a Harley holds its resale value. This guide explores what affects Harley-Davidson depreciation and what buyers can do to maximize the value of their motorcycle.
How Well Do Harleys Retain Their Value?
Harley-Davidson motorcycles have a reputation for holding their value better than many competitors. On average, most motorcycles depreciate 20-30% within the first year and continue to lose value over time. However, a new Harley motorcycle often sees a slower depreciation rate.
- First 3 Years: Harleys typically retain 70-80% of their original value.
- After 5 Years: Most models still hold 60-70% of their value.
- 10 Years and Beyond: Well-maintained Harleys can retain 50% or more of their original price, depending on model and condition.
Compared to other brands, Harley-Davidson motorcycles often have a stronger resale market due to their lasting appeal and solid reputation.
Factors That Influence a Harley’s Resale Value
1. Model Popularity
Some Harley-Davidson models retain value better than others. Bikes that are in high demand, such as the Street Glide, Road King, and Softail models, tend to sell for a higher percentage of their original price compared to less popular models.
2. Condition and Maintenance
Like any vehicle, a well-maintained new Harley motorcycle will hold its value longer. Regular servicing, keeping detailed maintenance records, and avoiding excessive wear and tear can make a significant difference in resale price.
- Regular oil changes and tune-ups
- Proper tire maintenance and brake inspections
- Keeping the motorcycle clean and stored properly
3. Mileage
Lower-mileage motorcycles typically have a higher resale value. While Harleys are built for long-distance riding, a bike with significantly fewer miles will usually attract more buyers.
- Low mileage (under 10,000 miles) – Retains higher value
- Moderate mileage (10,000-30,000 miles) – Average depreciation
- High mileage (over 40,000 miles) – Lower resale value
4. Customization and Modifications
While custom upgrades can make a Harley unique, they don’t always increase resale value. Some buyers prefer stock motorcycles, while others seek specific modifications. If resale value is a priority, it’s best to keep customizations minimal or choose popular upgrades like performance exhaust systems and upgraded seats.
5. Market Demand
The resale value of a new Harley motorcycle can fluctuate based on market trends. Factors such as fuel prices, economic conditions, and seasonal demand all influence the used motorcycle market. Selling during peak riding season (spring and summer) often results in higher resale values.
6. Limited Edition or Classic Models
Certain Harley-Davidson models, particularly anniversary editions, limited releases, and vintage classics, tend to appreciate in value over time. Collectors often seek out rare Harleys, making them an exception to the typical depreciation trend.
How to Maximize the Resale Value of Your Harley
If you plan to sell your Harley in the future, there are steps you can take to ensure you get the best possible resale price.
- Keep up with regular maintenance – A well-maintained bike with service records is more appealing to buyers.
- Limit unnecessary modifications – Keeping the bike in factory condition often results in a higher resale value.
- Store the motorcycle properly – Protecting your Harley from harsh weather conditions can prevent premature wear.
- Sell at the right time – Listing your bike during peak riding seasons can lead to a faster sale at a higher price.
Final Thoughts
A new Harley motorcycle tends to hold its value better than many other brands, thanks to strong demand, brand loyalty, and durable construction. While depreciation is inevitable, proper maintenance, low mileage, and choosing a popular model can help retain as much value as possible.
Whether you plan to keep your Harley for years or eventually sell it, investing in proper care and making smart purchasing decisions will ensure you get the most out of your motorcycle.
