Buying a new car is a big decision, but one thing many people overlook is how much that car will be worth after a few years. In 2025, with both new and used car prices still holding strong across the United States, it makes sense to think ahead. Choosing a car that keeps its value over time can save you a lot of money down the road.
At MotorCraz, we help everyday drivers make smarter car choices that last. That includes looking beyond flashy features and focusing on what really matters for the long term.
For this list, we researched and compared several brands across key factors that directly impact resale value. Here’s what we looked at:
- How much the average car from each brand depreciates after three to five years
- Real-world reliability, based on owner experiences and expert reviews
- How strong the demand is for that brand in the used car market
- Ease of finding service, parts, and support across the country
- Each brand’s overall reputation for quality and trust in the U.S.
The result is a list of seven car brands that stand out in 2025 for holding their value. Whether you are buying new or planning to trade in a few years, these brands are worth considering.
1. Toyota
When you think of reliability, Toyota often comes to mind and for good reason. I remember my neighbor’s 2010 Camry that still drives smoothly despite clocking over 240,000 miles. That kind of longevity is what makes Toyota shine in the resale market. Buyers all across the U.S. want a solid, long-lasting vehicle, and Toyota delivers. Models like the Tacoma and 4Runner, especially, retain value because of their rugged build and low maintenance over time.
Take the Tacoma pickup, for instance. On average, Tacomas lose about 29% of their value after three years, compared to nearly 40% for most mid-size trucks. That adds up to serious savings if you ever decide to sell or trade in.
I once test-drove a used Toyota Corolla that was eight years old with 120,000 miles and it felt tightened, quiet, and well-maintained with no rattles, no drama. That experience stood out because it was so different from similar age cars from other brands that felt tired and worn. When you’re shopping for resale value, Toyota stands out for combining everyday comfort with lasting performance. That’s why it remains a top pick for buyers looking to get the most back on their investment.
2. Honda
Honda has earned a reputation that goes beyond fuel efficiency; it’s about consistent performance and resale strength. I had a coworker who bought a 2012 Honda Civic new and sold it in 2021 with over 180,000 miles on the clock. The selling price was still impressive. That kind of resale performance is rare when you compare it with similar compact cars.
The Civic, Accord, and CR‑V all show depreciation rates that are much lower than the average in their respective classes. For instance, the Civic typically holds about 55% of its value after five years, while many competitors drop to 45% or less. Whether it’s the smooth-shifting automatic, the efficient engine, or the comfortable ride, Honda delivers a car that people still want years later.
Honda owners I’ve spoken with often highlight the brand’s reliability as their top selling point. It’s a major factor in resale, people are buying without fearing the engine might go.
One owner even said, “I still get offers from private buyers because they know it just needs an oil change and it’ll run for another 150,000 miles.” That sort of real-world trust shows why Honda remains a resale value champ.
3. Subaru
Subaru has built a reputation based on “go-anywhere” capability and safety, an image that sticks in resale markets. Living in snowy, mountainous areas, I see Subarus on the road all the time, from the Outback to the Forester. Buyers know that these crossovers will handle ice, slush, and rough terrain, even with high mileage.
For example, when I recently shopped for a used Subaru Outback, I spent time with a 2015 model that had more than 130,000 miles and still drove firmly with no slipping in the snow. It had one small rust spot but otherwise looked and performed solid. The powertrain felt tight, and the all‑wheel drive made it float over light snow without hesitation.
Subaru vehicles typically hold about 50–55% of their original value after five years, higher than many other crossovers. The combination of safety ratings, standard all-wheel drive, and a passionate buyer base all help, especially in regions where snow or rough roads are common.
If winter safety and resale value are important to you, Subaru offers peace of mind friend and family will appreciate when it’s time to trade or sell.
4. Lexus
As Toyota’s luxury arm, Lexus offers high-end features paired with Toyota’s legendary reliability, ideal for buyers who want comfort without the steep initial depreciation of luxury cars. One friend of mine bought a 2017 Lexus RX350 in 2018. In 2024, with nearly 100,000 miles on the dash, it still looked sharp, and she got a solid resale price thanks to the vehicle’s well-maintained condition and luxury appeal.
The solid fit and finish, quiet ride, and premium amenities help Lexus cars stay desirable. Models like the RX and ES often hold about 60% of their original value after five years. That is better than many mainstream luxury vehicles, which may drop between 45 to 50 percent in the same period.
Driving a Lexus feels smooth and calm. Owners praise its rich cabin, soft suspension, and the branded elegance, all factors that help when the car hits the used market. Given the combination of brand prestige, comfort, and resale trust, Lexus stands out for buyers who expect both luxury and resale value.
5. Ford
Ford’s reputation, especially for trucks like the F‑150, is firmly rooted in U.S. buyer preferences. I spent a weekend helping a friend move with his 2018 F‑150. Even at 75,000 miles, it was sturdy, functional, and had no signs of rust. When we checked local listings, comparable price offers affirmed our experience: Ford trucks remain hot in used markets.
The F‑150 generally retains 45–50% of its value after five years. Combine that with the Explorer SUV, and the brand’s value story grows stronger for family and truck buyers. It helps that Ford offers a wide dealer network, which means easier access to service and parts, another plus for resale.
I once had a chat with a buyer who said they chose a six‑year‑old Explorer because the price was affordable and they felt confident the parts and service were available locally. That kind of buyer confidence boosts resale, especially in markets where Ford is popular.
6. Chevrolet
Chevrolet trucks and SUVs follow a similar path. The Silverado, in particular, shows solid resale value thanks to its performance and widespread familiarity. I remember seeing an ad for a 2016 Silverado with 120,000 miles selling for nearly 55‑percent of its original price. That is competitive for this type of vehicle.
Not everyone needs a truck, but Chevrolet SUVs like Tahoe also do well. The spacious interior and towing capacity make them prime family haulers, which keeps them in demand in the used market. With a strong national dealer presence, parts and service are easy to find, which helps buyers feel secure.
Watching a friend buy a 2017 Tahoe with close to 100,000 miles, it still felt roomy and reliable. No weird noises, good ride, and was well-equipped. That’s the kind of real-world experience that supports Chevrolet’s resale performance.
7. Jeep
Jeep appeals to a loyal audience, thanks to its rugged image and off-road capability. I’ve driven a 2018 Wrangler Sahara through dirt roads and streams; even with 80,000 miles it performed as if it were new.
Jeeps tend to hold around 50–55% of their value after five years, especially Wranglers. That isn’t just because of the build; it’s also the passionate owner base that maintains and upgrades these vehicles. Clean listings for used Wranglers rarely stay on the market long; buyers snap them up fast.
Because Jeep has such a strong resale presence, sellers often get good offers even when the mileage is high. It pays to invest in basic maintenance and keep those records; buyers notice the care put into Wranglers, Grand Cherokees, and Gladiators.
Frequently Asked Questions
Which car brand has the highest resale value in 2025?
Toyota continues to lead in resale value, especially with models like the Tacoma and 4Runner.
How can I keep my car’s resale value high?
Maintain it well, avoid accidents, keep service records, and choose a popular color like white or silver.
Does mileage affect resale value more than age?
Both matter, but mileage often plays a bigger role. A newer car with very high mileage may lose value faster.
Final Takeaway
All seven brands listed here remain among the strongest in resale value for 2025. Whether you lean toward rugged reliability (Toyota, Subaru), fuel-efficient everyday value (Honda, Chevrolet), rugged luxury (Lexus), or powerful American workhorses (Ford, Jeep), these brands deliver money-saving benefits long after buying.
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